🏋️ Fitness & Gyms franchise · New Brand programme
Three studios, one coaching system, and a membership model built on retention rather than January sign-ups. We are early in franchising and taking a small number of partners we can look after properly.
These are the brand's published figures. The franchise fee is what you pay them; the rest is what you spend on the shop. Working capital for the first three months sits on top of both and is yours to fund — budget another 10–15% if this is your first outlet.
⚡ Express · Quick-service neighbourhood outlet
₹18L – ₹28L
Your day: Hire the team, hold the standards, own the P&L. Highest margin, highest demand on your time.
✨ Standard · The full-service high-street format
₹35L – ₹55L
Your day: Hire the team, hold the standards, own the P&L. Highest margin, highest demand on your time.
🏆 Flagship · Destination store with academy space
₹55L – ₹75L
Your day: Fund it, read the monthly numbers, approve capex. You are not in the shop.
A payback figure is a claim, not a promise. Below is what each one implies about the money that has to come back to you every month — check that number against the outlets already trading before you sign.
| Format | You put in | Brand says payback | Implied monthly surplus |
|---|---|---|---|
| Forge Micro | ₹18L | 26 months | ₹69K / month |
| Forge Studio | ₹35L | 32 months | ₹1.1L / month |
| Forge Flagship | ₹55L | 38 months | ₹1.4L / month |
Surplus means cash left after rent, salaries, consumables and royalty — not turnover. Ask to see one real outlet's P&L before you accept the figure.
5 open, 0 reserved for someone already in conversation, 1 gone. Reserved is not sold — it just means you would be second in the queue.
Yours to ask for
Someone is ahead of you
None.
Already licensed
1 of these 3 are partner-run — people who did exactly what you are considering. The brand has been trading 9 years.
🤝 partner-run · 🏢 company-owned · 🏆 flagship. Every one of these is a live listing you can read reviews on before you commit — which is more than a brochure will give you.
Pulse Fitness Club · Greater Kailash, New Delhi
The smallest format starts at ₹18L, and the largest at ₹55L. That covers the franchise fee plus site, fit-out and equipment. Working capital for the first few months is on top and is yours to arrange.
The brand publishes 26 months as the fastest payback, on its Forge Micro format. Treat that as their best case: ask to see the actual P&L of an outlet that has been open at least a year before you accept it.
Royalty runs at 6% to 8% of revenue depending on format. That is charged on turnover, not profit, so it is due in a bad month too.
5 territories are mapped as open right now, and 1 is already licensed. The territory list on this page is live — if yours is not on it, the brand has simply not mapped it yet, which is a question rather than a no.
1 of the 3 outlets are partner-run. Every one is a live listing on this site with its own reviews, so you can read what customers say before you ask the brand for an introduction.
FOFO: Hire the team, hold the standards, own the P&L. Highest margin, highest demand on your time. FOCO: Fund it, read the monthly numbers, approve capex. You are not in the shop.
Since 2017 — 9 years, out of New Delhi. It now runs 3 outlets.
This goes straight into their franchise pipeline, not a shared inbox. They see your budget, your city and the format you picked before they call, so the first conversation is about whether it works — not about repeating what you already typed.
Which format are you asking about?
Not sure? Leave it blank and say so in the notes — they will advise.